AppGallery
’What are you waiting for?’

Art Direction - integrated global campaign - Graphic design

Huawei’s AppGallery is the challenger app store, growing rapidly since its worldwide launch in 2018. To attract new apps, in particular from the influential world of mobile gaming, we appealed to the decision makers, with the exciting possibilities for their business with AppGallery. These people have an entrepreneurial and visionary mindset but also want their app to succeed in a competitive space. We used the results from successful co-marketing initiatives like Game Fest as a proof point. With stats too good to ignore, we asked “What are you waiting for?”.

The integrated digital and PR campaign compromised of a hero video, website landing page, eBook, as well as a series social media content. It had a clean, graphic art direction to appeal to its audience with a straightforward, honest tone of voice. I took the campaign from concept to production, with content contributing to 17m+ views.

Role: Art Director & Designer
Agency: Grayling